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How Nike And Under Armour Became Big Data Businesses

Like the Yankees vs the Mets, Arsenal vs Tottenham, or Michigan vs Ohio State, Nike and Under Armour are some of the biggest rivals in sports.

But the ways in which they compete — and will ultimately win or lose — are changing.

Nike and Under Armour are both companies selling physical sports apparel and accessories products, yet both are investing heavily in apps, wearables, and big data. Both are looking to go beyond physical products and create lifestyle brands athletes don’t want to run without.

Read more at Forbes.

Feature Article

skills

Fixing The Big Data Skills Shortage Problem

There’s always a skills shortage where there’s a new technology, new discipline or new way of working. Big data’s not new. It’s been around for a long time. It’s been around for about 10 years in Silicon Valley, mainstream over here for about five years, quite a few companies are already utilising it, it’s working for them and they’re reaping the benefits.

Read more at Tech Week.

Technology Spotlight

Healthcare

NIH-led effort examines use of big data for infectious disease surveillance

Big data derived from electronic health records, social media, the internet and other digital sources have the potential to provide more timely and detailed information on infectious disease threats or outbreaks than traditional surveillance methods. A team of scientists led by the National Institutes of Health reviewed the growing body of research on the subject and has published its analyses in a special issue of The Journal of Infectious Diseases.

Read more at NIH.gov.